Company Apple held a short emergency meeting earlier this month Keynote, which was focused exclusively on the new iPads and the new Apple Pencil. You must have noticed during the presentation of the new Apple tablets that the new iPad Pro is actually thinner and even lighter than the first ever iPad AirThis fact may lead to reflection on what is actually important for society today. Apple means the designation "Air.
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In a new interview with Arun Maini, Greg Joswiak, the company's senior vice president of global marketing, offered an explanation. AppleJoswiak said in an interview that the iPad's goal Air is to make features that were previously exclusive to the iPad accessible Pro, at a lower price: "Of course, you won't change product names as their thickness changes. But iPad Air actually evolved as a product in the iPad line, bringing previously professional iPad features Pro at an even more affordable price. For example, this model got the M2 chip, which previously belonged to the iPad Pro, and now also available on iPad Air. And likewise, the 13″ size, which you might consider a professional feature, has now entered the mainstream price range.”
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From the perspective AppSo Joswiak describes the iPad lineup as follows:
iPad 10: "This is the basic functionality of the iPad. It's the things you love about iPad at a very affordable price.”
iPad Air: "iPad Air brings previously professional iPad features Pro at a more affordable mainstream price.”
iPad Pro: “It’s about pushing the boundaries, not just what the iPad can do. In the case of the display Ultra Retina The XDR that we used is the best display in the world, period. You can’t get that anywhere else. It’s about constantly pushing the boundaries to make it the best iPad possible, and then hopefully over time you’ll see those features gradually move down the line.”
Marking "Air" in the iPad name Air so according to Applu does not necessarily indicate the thinnest and lightest model in the line, but rather a product that brings previously exclusive iPad features Pro at a more affordable price. iPad Air thus serving as a sort of bridge between the basic iPad and the high-end iPad Pro, both in terms of features and price.
I always thought that the adjective AIR it is here in the sense of "lightening", it is just not as plump as PRO. The connection with the thickness of the device never occurred to me, because the Pros have always been quite thin.
Well, the name comes from MacBooku Air, where Steve Jobs presented the true thickness of the device. Everyone will surely remember how he pulled it out of the postal envelope
Air It's called that because it flies from your hand to your foot like a brick... :-D