If you're watching Apple for a long time, then you will surely remember that until recently he recalculated the price of his products for the USA and Europe at a very universal rate. One dollar in short Apple turned into one Euro and if a country like the Czech Republic did not pay in Euros, then he converted the amount from Euros to Crowns and then rounded it up nicely. Already with the introduction iPhone 13, however, this policy changed and while in the US the basic iPhone 13 Pro $999, in Europe the official price is €1149, a good €150 more. However, the scissors are really opening now with the arrival of the new MacBooku Air The M2, which currently costs “only” $1199 in the US and can still be considered a cheap student computer, is available in Europe for €1499, which is €300 more expensive. The €300 means that if you were to buy the computer in the US in a country where the price isoneand no tax is paid on it (prices per Apple.com are listed without VAT, which is different for each state in the USA and there are also states where there really is none), then it would cost you "only" CZK 27 in conversion, which is really a very interesting price and even if we add our Czech VAT, i.e. 600%, we arrive at the amount of CZK 21.
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However, if we look at Apple.de and na Apple.cz, we find out that the price is really a simple round-trip conversion from Euro to Koruna, as it was before, and the price of the computer is about 36 CZK. Yes, the difference of 990-3 thousand is probably not particularly dizzying, but stilloneIt used to be that what was sold for $1199 in the US was sold for €1199 in Europe, and any VAT was not a big deal because in Europe the price was already inclusive of VAT. The computer would then cost you 29 CZK, which is a completely different price than almost 600. Apple so he made his products more expensive, but not for US users, but for us Europeans. The biggest joke, however, is that MacBook Air M1 You can actually buy it in Slovakia for €999, which is the same price as in the USA with the conversion of $1 = €1, and in the Czech Republic with the conversion of the exchange rate and some extra money for 26 CZK. This resulted in onen significant difference in price, which is at the level of 10 CZK, which is a really significant amount for a computer at this price, and buying it like this MacBook with the M2 processor is not a very happy choice in the current situation, when you can still have the M1 for 10 thousand cheaper. Unfortunately, we will have to get used to this trend and accept it. Traveling to the USA for one computer is not very worthwhile, and buying it outside the borders of our country, for example in Slovakia, Germany or Austria, is completely out of the question, because the conversion really works and on the contrary it is still a few crowns more advantageous than the current exchange rate.
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If it is not because 1€ was about 1,2$ while today it is practically 1:1.
According to the EU, Putin is definitely to blame 🤔