Press Release: Jiří ProCházka, one of the best MMA fighters of today, has become the new global ambassador of XTB. The leading global broker's new campaign will focus on building Czechs' awareness of investments and supporting the growth of its client base.
Collaboration with Jiří ProThe campaign fits into XTB's long-term strategy. The company has been partnering with leading figures in the sports world for some time, led by world-famous football coach José Mourinho, who became the main face of its global campaign last year. This year, he was joined by former Polish UFC champion Joanna Jędrzejczyk.
"George" Pro"Cházka is one of the biggest stars of contemporary Czech sports, and above all, he is a top professional with a great character. We are happy that he will become the face of our company not only in the Czech Republic but also around the world," says David Šnajdr, director of the Czech branch of XTB. "We are also happy to support Jiří in this way on his journey to the UFC light heavyweight title."
In collaboration with Jiří ProThe brokerage company plans to build on its record-breaking start to the year with a walk. In the first quarter, it managed to achieve a significant increase in the number of clients, whose base now consists of almost half a million investors. In addition, net profit increased by 179% compared to the same period last year to 54,4 million euro.
"With this distinctive and at the same time trustworthy ambassador, we want to bring investing and trading closer to a wider target group. We will focus our communication on spreading awareness about investing and educating Czech society, which is now even more important than ever, given the difficult economic situation," adds Šnajdr.
Jiří ProChazka is one of the leading figures in combat sports. ProHe was already famous in the professional Japanese organization Rizin, where he won eleven of the twelve fights. These results earned him a contract in the most prestigious American organization UFC, where he is now preparing for his ultimate duel for the world title in light heavyweight. In the main event of the UFC evening on June 11, he will face Brazilian matador Glover Teixeira in Singapore.
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