Although Apple TV+ she shone a few days ago at this year's Oscars, according to new information about her Apple he doesn't have much reason to celebrate. Information has leaked out that the service is plagued by a number of problems, not technical, but human work. According to the available information, the Californian giant does not manage to cooperate perfectly with its content partners.
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Agency Bloomberg managed to interview several unnamed content partners, and everyone's words conveyed frustration. Apple TV+ According to them, it creaks extremely much, which is why it is not as strong as it could be. Apple For example, he allegedly does not pay the invoice on time, but he does not even respect the rule of announcing programs only after the contracts associated with them have been concluded. He was supposed to announce several pieces even before he was completely sure of them, which is somewhat strange. However, this is where the cooperation does not work out. ProCommunication with both users and partners is also a problem. For example, they are not supposed to have information about when something will be published or promoted, which is why they cannot properly prepare for it. For example, the creation of microsites for images is also a problem, which it cannot handle. Apple to be completed within the agreed deadline. And tooneAccording to sources from the film industry, the promotion of films and, by extension, services as such is approached like the promotion of the iPhone, which is simply wrong.
Due to the not quite ideal conditions in the field Apple TV+ prevail, it will be very interesting to observe in the long term how the service will do, and therefore how Apple she will settle relations with her partners so that she can prosper. Fortunately, there is still enough time to correct similar errors, since the service is not such a big colossus. However, if it will Apple ignore the problems, he will have a big problem in the future.
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By the way, a friend asked me now if the promotion is still running, with the purchase of certain products Apple you get AppleTV+ free for a year and I didn't know it. Is it still like that or not anymore?🤔
It is shortened to 3 months.
Thanks for the info 👍