ALEF Distribution, a member of the ALEF Group, has announced its appointment as distributor for Romania by F5, the application security authority. The new collaboration was launched with effect from 1 March 2021 and builds on the long-term relationship between the two companies in Slovakia, Hungary and the Czech Republic dating back to 2012. The collaboration represents a great opportunity for ALEF partners in Romania to benefit from wider technological support and at the same time gain long-term experience with F5 technology.
"Since the product portfolio F5 is becoming much broader and more sophisticated, we see a lot of new opportunities. We consider Romania a market with strong potential, which is also large enough to ensure a healthy and profitable business for two F5 distributors. For this reason, we decided to expand our distribution channel in Romania in order to be able to reach new “buyers” and generate significant additional revenues. ALEF Group is our long-term distribution partner in the Czech Republic, Slovakia and Hungary and we look forward to a successful partnership in Romania as well,” says Jakub Sumpich, territory manager SEE, F5 Inc. “This new opportunity for ALEF Distribution in Romania helps us expand our activities from a group perspective and we look forward to helping F5 technologies spread among companies located in Romania,” says Gabriel Ciucu, CEO of ALEF Romania.
The ALEF Group achieved a turnover of EUR 2020 million in the fiscal year ending March 277. The entire group currently employs more than 400 people. ALEF Group has been a stable supplier of information technology since 1994. Today it is one of the largest and most stable distributors in the Czech Republic, Slovakia, Hungary, Slovenia, Croatia, Serbia, Romania and Greece. ALEF Group is also represented in Poland, Malta, Cyprus, Bulgaria, Bosnia and Herzegovina, Montenegro and North Macedonia.
