Some may consider Pokemon Go a phenomenon of years past, or rather one past summer. The huge boom that accompanied the release of the game in 2016 practically died out after a few months, leaving only a fraction of the huge initial community. However, loyal players can spend a lot, and so Pokémon Go showed consistently high profits. But few would have expected that this year's pandemic of the new coronavirus and the measures associated with it could lead to record sales of a game that forces its players to go out and look for new rare catches. However, the reality is that 2020 is the most successful year for Pokémon Go in its history so far – users managed to spend over a billion US dollars in a calendar year.
The key to success was a clever strategy by Niantic developers to deal with the new restrictions. They've been giving players free items during nationwide lockdowns and finding ways to let them catch pocket monsters from the comfort of their homes. The game has already been downloaded to their devices by over six hundred million players, who, together with overcoming the billion mark, placed it on the third place of the highest-grossing mobile games, just behind PUBG Mobile and Honor of Kings.
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The Pokemon are still snarling like that. In addition to the success on mobile, new parts of the classic RPG series, which helped the brand become the highest-grossing media franchise in history, also regularly arrive. What do you think of Pokemon? Have they already remained in the abyss of history for you, or do you still search the streets of cities and get angry at unsuccessful pokeball throws? Let us know in the discussion below the article.
