Even the global coronavirus pandemic hasn't deterred Apple fans from spending in the app store App Store on their iPhonech – quite the opposite. According to the analytical company App Annie's spending in the past quarter increased year-on-year App Storech has increased significantly, with a large increase in time spent in applications. So how have Apple users fared in the past three months?
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For applications from App Store and therefore the content in them, we spent an incredible $18 billion in the past three months, which is 20% more than in the same period last year. As for app downloads, we downloaded 9 billion units from the store, which is also 20% more than in the same period last year. The time that Apple users spent in apps in the past quarter is also incredible - it is equal to 180 billion hours, which is 25% more than in the same period last year. In other words, the virtual world that App Store offers is becoming increasingly attractive and users are not afraid to spend a lot of money on it.
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As for the most active countries in terms of both spending and downloading, they are, as usual, the USA and China. However, they are doing very well Applu also led in India, South Korea and of course in Europe. If you were interested in the categories of the most downloaded applications, you probably won't be surprised that it was software from the Games, Photo and Video or Entertainment categories.
