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It's only been a few days since we reported that the giant company Viber decided to stop using its services literally overnight. Facebook and actively cooperate with him. With this decisive step, she wanted to draw attention to the absence of uniform procedures that would Facebookeliminated hateful comments. Despite PR statements, the social network refuses to do anything about the current situation and most expressions of racism are still filtered through the filter. The Viber platform with more than a billion users is thus distancing itself from its business partner's tools.ancovala and it seems that other companies are quickly following. There is even a movement called StopHateForProfit, which is intended to underline the need to take strong action against hateful rhetoric.

Right after the StopHateFor movementProfit, backed by 6 organizations including the Anti-Defamation League and the NAACP, has announced a boycott of the ad FacebookDue to his lax approach, many companies began to join the mass protest: The first was the Viber platform, which offers content and communication tools to almost a billion users. It gave up both gifs and other tools and voluntarily resigned from the social network due to the absence of a unified procedure that would eliminate hateful rhetoric and increasing racist comments against minorities. The movement immediately gained support from the public and other organizations that are trying to improve the lives and conditions of oppressed minorities. For this reason, StopHateForProfit has also been supported by a number of other giants, including The North Face, the outdoor clothing brand, Patagonia and Rei. In all cases, these are manufacturers of premium outdoor clothing and accessories that spend hundreds of millions of dollars on advertising.

To make matters worse, advertisements FacebookUpwork, the platform offering work to independent freelancers, has also given up.ancand the cross-platform password manager Dashlane. Most of these companies issued more or less the same statement that they refuse to support a giant that deliberately ignores social problems and avoids solving them. At the same time, they drew attention to the fact that most corporations prefer profit over social impact and it is simply not possible to continue in a similar vein. Probably the longest statement was prepared by Dashlane's marketing chief Joy Howard, according to whom Facebook It makes promises but refuses to act. Where the wind blows, there the cloak, and in short, the company is only driven by money. Proit's time for Facebook resign and deprive him of one of his incomes. We'll see if this massive shift will have any significant impact on the social giant's approach.

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