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Towards the end of last month, Prime Minister Andrej Babiš came up with something unexpected newsDuring the World Economic Forum in Davos, he met directly with Tim Cookwith whom, among other things, he also discussed the possible construction Apple Store in Prague. Current director AppThe idea reportedly caught the attention of the public so much that a coordination group was immediately formed to deal with the new brick-and-mortar store in our metropolis. But it would be Apple Store really beneficial for the Czech Republic? And what is the actual difference between official trade Applu a Apple Premium Resellers such as iWant? Let's summarize everything.

"Thanks Apple We will have a new store here. iPhone among the first." This is exactly the sentence I said after announcing my arrival Apple He often heard Stora do Prague not only from his acquaintances. However, this is probably the most common misconception. Apple Store in a country does not necessarily mean that the latest products will be sold in that location in the first wave. A perfect example is Austria, which had to wait for a new iPhone XS and Apple Watch Series 4 for as long as we have. The apple store has been in Vienna for almost a year now. So we can basically forget about the previous sale of new products, because here for Apple other key factors are at play.

Apple Store

The main added value Apple Storu would clearly be a better service. First of all, the service would be officially available with us Apple Care+, i.e. extended warranty coverage, which brings many benefits. The most interesting ones include, for example, replacing a damaged iPhone with a new one (for a fee of only €99), replacing the display for only €29, free battery replacement, or even replacing or repairing damaged accessories.

However, service under the classic two-year warranty would also be improved. Most repairs would be done directly in the Apple Storu, sometimes even waiting. In addition Apple often replaces a defective part immediately with a new or refurbished one, which is a rather sporadic solution for authorized service centers. Bring it to the store iPhone For example, with a broken speaker and after a while taking away a completely new piece would certainly be welcomed by everyone.

In the second row would then be Apple Store equipped Genius Barem, a special place in the store where it is possible to work with professionally trained and certified employeesancand solve basically any technical problem related to products from Applu and its services. You don't have to limit yourself to hardware, but any software issue can be addressed here.

It is also definitely worth mentioning directly Applem trained personnel, who would certainly be represented in higher numbers. We certainly cannot forget a number of interesting and useful seminars Today at Apple in Czech, which focus on programming, photography, music or video creation and many other activities connected with Apple products. A certain benefit would also be a significantly wider range of exhibited products that can be tried on without any problem, whether it is original packaging, straps and other accessories or directly specific products in all colors and most main configurations.

In all Apple Storech you will find a very similar interior. Probably the most iconic feature is the wooden furniture and large, bright spaces: 

Apple Premium Reseller

While Apple Store is a brick-and-mortar store owned directly by the company Apple, So Apple Premium Reseller (APR) is a general designation for private resellers (in the case of iWant, for example, Smarty) who s Applem directly cooperate, sell its products, have their own products on offer, can draw a number of benefits, but at the same time have to follow several strict rules. Apple Premium Resellers are thus a guarantee of quality, completely original products and quality services.

Of course, a number of Czech APRs offer similar services as Apple Story and we would definitely not like to neglect their efforts to improve the quality of their offer. For example, several iWant stores have special corners where it is possible to solve service issues. In addition, many of the repairs are carried out by specially trained employees.ancThey can also perform repairs directly at stores, but for more complex repairs, the device must be sent to authorized service centers, which will extend the service time and does not always produce the desired result.

Even the seminars are not in Czech Apple Foreign to Premium Resellers, but cannot be compared to Today at Apple. Local dealers often focus only on basic operations and getting to know the product. Moreover, the topics of the seminars do not change very often. On the other hand, for users who have purchased their first iPhone or MacBook, can be a sample of the basic settings in iOS or macOS more than beneficial.

A number of products and accessories are displayed in APR stores, but not in such abundance as in Apple StoreMost iPhones, iPads, Macs, and Apple Watch it is possible to try it, but with accessories, for example in the form of original packaging, there is sometimes a problem. Other times, on the other hand, some products of other brands are missing, which Apple offers directly on their website, but on the other hand, resellers offer a lot of their own accessories, often at more favorable prices.

Interior of APR stores with classic Apple It brings Storom very close. For example, this is what it looks like in iWant stores:

Apple Storewith Istanbul Turkey FB

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