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The football championship is slowly but surely coming to an end. Last night we watched the semi-final match between Belgium and France.ancií, the second half of the battle between Albion and the Croatians is now underway. Although the football championship is a celebration of sport, technologies, or rather products of well-known companies, leave their indelible mark on it. However, I am not talking about the use of video to assess controversial moments in matches, but about the products that players in the championship use, for example, when traveling from the hotel to the stadium. If you follow the matches as well as the match studios, in which records of the players' arrivals to the stadiums are often played, you may have already noticed Apple representatives at the stadium. 

I don't know if I'm already suffering from work-related deformity or if I'm just being observant, but products from AppI have been noticing more and more lately. It is no different at the football championship, which as a sports lover I follow closely. I couldn't help but notice that many players use products from Applu or Beats, specifically headphones. AirYou can see Pods or Beats headphones on every corner, which is quite interesting.

Apple is not officially a sponsor of the football championship in Russia and we have no news that it is even applying for it before the championship. Of course, it did not miss the football festival completely and drew attention to it in several commercials, in which it teaches its users, for example, how to photograph sports. However, since it is not a sponsor, the organizers of the championship are trying to hide its products, or rather the logos on them that would advertise it. A great example is the aforementioned Beats headphones, which have the company's logos on the earcups. However, these must be covered or otherwise hidden during the championship. However, there is a product that does not have a logo and yet you can recognize it at first glance as a product from Applu. Of course we are talking about AirSubs.

The phenomenon without wires 

There are indeed many players at the championship wearing white wireless headphones, whose shape makes it easy to recognize that these are AirPods from Applu. But of course the organizers cannot modify them in any way, as they are truly miniature, they do not contain the logo and their ban would disrupt the player's rituals, which would of course be unacceptable. Thanks to this, we can now offer products from AppThey can be seen even where they should not be shown, at least according to the championship regulations. What's more, their popularity is truly enormous. In the gallery you can see a few random photos of the players with AirPods caught. And they are definitely not small fish. Javier Hernandez, Julian Draxler, Danny Welbeck and Brazilian star Neymar also have them in their ears. Lukaku and Marcus Rashford use Beats headphones, for example. 

So as you can see for yourself, Applu managed to "push through" to the championship. However, not with money, but with quality products that are used by the best players in the world. The championship only confirms that they are AirPods are rightly considered one of the best products Appfrom recent years. 

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