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Spotify announced that it now has more than 140 million users worldwide, including users who only use the free tier. Spotify said in June 2016 that it now has more than 100 million users, so it has managed to acquire about 40 million listeners in one year, which still maintains its leadership among streaming music services. However, Spotify did not disclose how many of these users use a paid account. We only know the figure from March 2017, when 50 million users paid for the account.

Pro comparison, Apple at the conference WWDC 2017 announced that Apple Music now has 27 million subscribers, just weeks before its second anniversary. Spotify has Apple Music It differs in that it does not have a free layer. Apple nor does it say how many users out of that total are using the free trial.

Last year, Spotify VP Jonathan Forster said thanks Apple Music Spotify started to grow faster. "It's great that he is Apple in the game," Jonathan Forster told Reuters. “It definitely raises the profile of streaming. It's hard to create your own industry.'

Spotify also acquires users thanks to various promotions, for example a three-month Premium membership for only CZK 27 or 50% discount for studentsEven singer Taylor Swift returned to the service due to its wide user base. Swift with his discography.

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