Today, Spotify reached another milestone, reaching 50 million subscribers. Since announcing that the music streaming service reached 40 million subscribers, 5 months have passed. Spotify's user base has grown by over 5% in the last 25 months. But the popularity of the service is also increasing Apple Music.
In December, a competing service from Applu announced that it had collected over 18 months over 20 million subscribers. If Apple Music If it grows at the same rate, then it currently has somewhere around 22 million subscribers. In June 2016, there were 15 million and in September 2016, there were 17 million.
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Spotify has Apple Music are two big rivals who have had several conflicts with each other. In August, Spotify began to fight against the strategy Apple Music, and so allegedly punishes artists releasing exclusives on Apple Music. All artists who started with Applem to work together on an exclusive basis, they are at a disadvantage on Spotify. Their work is displayed less, does not make it to the so-called featured playlists and gets a worse ranking. The relationship between the services is indeed strained.
Both services are testing new features and ways to attract new users. Spotify, for example, revealed yesterday that it will deploy lossless streaming music quality.
Source: MacRumors
