The company's economic results Apple we have known since yesterday evening and we analyze them gradually. In this article, we will then look at iPad sales, which have been quite tragic for several quarters in a row. Proevents are gradually decreasing despite the fact that Apple presents new models and tries to convince users that the iPad will replace the classic computer. However, as it turns out, users do not fall for this lie, and tablet sales are falling. Even when the first model was released, it was a very distinguished piece of hardware, and the sales results only confirm this theory.
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According to yesterday's data, the situation is as follows. iPads saw a year-over-year decline of 4% in Q2016 6. In numbers, that's 9,26 million iPads for the last quarter of this (fiscal) year. Compared to previous years, it's really miserable. In the same period in 2013 Apple sold 14,08 million iPads, a year earlier even 17,04. Currently, the sales numbers are the lowest in history, and it doesn't look like much of a change.
Apple it simply cannot convince customers that the iPad can replace a classic PC. In previous years (see 2012 and 2013) it was still a kind of novelty that Jobs and Apple sell to customers. Those who are used to tablets and like to use them, however, will not pull the overall sales numbers. And if a user has to choose between buying a new phone or a tablet, the phone will win 99% of the time. Tablets are very specific tools that have very specific uses. This is also related to the average upgrade time. Users who have the 4th generation iPad are still satisfied with it today and do not have much reason to buy a new one. A series Pro also probably not as attractive as it is Apple he hoped. We'll see in the spring when the new models arrive. Until then, sales will continue to decline.
Source: BGR
