Apple today on its official US site, iTunes Store and to App The store placed a banner offering customers Applu to donate a financial amount to help the victims of Hurricane Matthew. As usual, all money raised will go to the American Red Cross, which will use it for the above-mentioned assistance to the victims of the hurricane.
You can help with $5, $10, $25, $50, $100 or $200. At checkout, the payment will be treated as an iTunes Store credit purchase, however od AppYou will not receive any credits or other benefits.

*Source: macrumors