You must have seen the news in the media about the extensive floods that have hit the Kerala region in southern India, and in which more than 400 people have died so far. Large-scale evacuations are underway in the area, with 40 helicopters, 500 ships and 60 people involved in the operation. Charity events and collections also started almost immediately. According to the Indian news agency Indo Asian News Service, the company also lent a helping hand Apple, which also made it possible through the donation button in App Store and iTunes to send money to customers as well.
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“We are deeply saddened by the events in Kerala, India. Apple sent the non-profit organization Mercy Corps $1 million to rescue and support survivors. We are also in iTunes and Apple Store have activated a donation service, thanks to which our customers can also support Mercy Corps' efforts. There will be a lot of work needed in the affected areas and we are happy to be able to help build new hospitals or schools.” a company spokesperson said Apple. Users can donate $5, $10, $25, $50, $100, or $200.
Check out photos from the affected areas:
Gallery
It's not the first case Apple participates in similar rescue operations. In the past, the company donated $2 million after the ravages of Hurricane Harvey. Also $1 million each for wildfires in Southern California, earthquakes in Mexico City and flood-affected areas in China's Yangtze River region.
