Fiat CEO and self-proclaimed “Apple crazy” Sergio Marchionne is ready to embrace a future in which Apple he is a car maker, but he wants his company to make them. Speaking at the Geneva Motor Show today, Marchionne said that if Apple they are really thinking about making the car themselves, it must be some kind of disease.
“If they have the urge to build a car themselves, I would advise them to lie down and wait for the feeling to pass,” Marchionne said, according to Reuters.OnePowers like these come and go, you recover from them, they are not deadly.”
Instead of going solo, Fiat's CEO suggested they become s Applem partners in the automotive industry. Other automakers like Mercedes have said they don't want to be the Foxconn of cars. Marchionne sees no downside to this. Marchionne is working to consolidate Fiat by eliminating debt and increasing profits. Partnership with Applem would suit the needs of both parties.
"I would assume we have the credibility to be one of the players they looked at," Marchionne told reporters. "There are parts of us that would be interesting to them. Apple it has a language and you must be able to speak that language.” Apple was reportedly looking at partnering with the BMW i3 team to build Apple Car.
The company is said to have a team of more than 1000 employees.ancwho are working on the electric car project, in secretancSunnyvale. ProThe project has hit a few snags. Project leader Steve Zadesky left the company for personal reasons. The car may not be unveiled until 2020, if at all.
*Source: CultOfMac
FIAT? Just not that, car from Apple it should work. It has been a long time since FIAT knew how to make good cars.
I don't remember Fiat ever making good cars :).
It's been a long time, but the FIAT UNO was not a bad car. It is true that at that time we only knew Skodas, Ladys, Moskvice and Dacias. So it might distort it :-D
New MULTIPLA? :-/
Fiat is the same car company as PSA, Škoda, Hyundai and many others...
They are definitely not bad cars, at the same time they do not belong to premium brands...
Fabia HovnoToPojede is perhaps an even bigger dick than Fiat Uno :)
If FIAT produced cars for Apple, then that would be the end Applol!!!