One of the best-selling smartwatches on the market – Apple Watch, celebrate another triumph. Not only does it create 50% of all revenues from sales of smart watches, but also according to the measurements of the analysis company NetBase, they are the most luxurious watches on the market and at the same time the only smart watches that have the title of "luxury product". They clearly beat the brands that have been in this field for several decades. These include, for example, Rolex, Tag Heuer, Richemont or Patek Philippe. The luxury edition also has a lot to do with it Apple Watch Hermès or gold Apple Watch Edition.
In the luxury brands category, it was Apple in fourth place. First place was Chanel, second place was taken by Gucci and third place was Hermès, which participated in the design of the strap for the already mentioned edition Apple WatchAs for specific luxury products, the iPad has completely fallen off the ladder. iPhone took eleventh place in the overall ranking, Apple Watch they are the thirteenth most luxurious goods overall. Location Applu on the list of luxury brands is no surprise, given that this is a direction the company is pursuing more than ever. Apple is trying to cooperate more with francby Ous designers.
The measurement, called "NetBase Brand Passion: Luxury Brands", is a bit controversial. The company examined over 700 million hashtags and posts on social networks between 2014 and 2015. Based on that, it created the aforementioned ranking.
*Source: cultofmac.com
Apple Watch they are not luxury watches, they are old or God knows what makes them luxury watches....luxury watches are about tradition, hand-made, quality workmanship, and the electronics are cut in series like when bata cuts are not really....maybe popular trends but not really luxurious
Luxury watch Apple Watch, maybe it's a joke!!!
Apple watch may have overtaken Rolex in the number of broken pieces, but that's about it... :DDD
Comparison of sales of Rolex type watches vs Apple Watch Edition would be interesting to compare in 20 years, if there is Apple will still sell. AWE are a new thing, so sales will also be higher, because the market is not saturated with this product, but on the contrary, there may be more interest in the product now than in the future. Long-term interest in AWE will probably also be affected by the quality of hw itself, or possibilities of its refurbishing. I don't think anyone will buy an AWE with the expectation that in 10 years the display will go away and it won't be possible to refurbish the watch. We'll see...time will tell us where the truth is.
Another thing is the AWE categorization – a luxury product or not? In general, I agree with Zgercik's statement, however, time is moving forward and we will have to accept that even electronic products that are made of noble materials, which AWE are without a doubt, simply and simply luxury goods, which can without any reservations be advised at the level of the brand like Rolex, Omega, Breitling, etc. Then it depends on the taste of the buyer, which brand he prefers...