Warner Company Music Group is one of the most important partners of the new streaming service Applu announced that revenue from its streaming services surpassed sales from stores like iTunes for the first time. For Apple this is practically a signal that he shouldn't wait too long to launch his streaming service and in the interest of saving profits from iTunes Music Store and associated services should present an alternative source of income. The team should be a streaming service, which will most likely be available initially only in the USA and will gradually reach other countries, where it will probably keep the same or a similar price - $9,99.
Warner claims that continued growth in revenue from services such as Spotify and Deezer saw digital music revenue account for 43,9% of the company's total revenue last quarter. There was an increase of 0,7%, driven by Spotify and similar services, and Warner expects this trend to continue. So it is obvious that Apple will try to adapt to this trend with the help of a new service that is starting to gain controversy even before it was officially introduced. It is speculated that Apple was supposed to force labels to abandon competing services and decide to deliver their future music only through Beats Music, which, unlike Spotify, cannot be used for free (currently). It wouldn't be the first time Apple tried to gain a stronger position in the market by dirty means - it already happened with iBooks, where it was confirmed that Apple concluded a cartel agreement with five major publishing houses, which in koneconsequently damaged theonecustomers, as e-books became more expensive.
*Source: WMG
