Strategy with iPhone The 5c is clearly not going according to plan, and as The Wall Street Journal reports, the company is adjusting to the negatives. Apple according to the news portal, he had to limit the orders from his suppliers, which is primarily due to the pricing strategy and thus lower interest in the product than originally expected. The administration further states that Apple reduced the number of plastic phone orders by up to 50%, so there could be a reduction in componentov in stock of one of the component manufacturers.
Citing sources, it states that manufacturer Pegatron should reduce production by less than 20% and Foxconn by one third. According to analysts, the price of the product is primarily to blame. Because analysts pushed for Apple to prove its competitiveness in the Chinese market, it was expected that plastic iPhone should cost around $350. However, the price of $549, or €600 for the non-subsidized model, disappointed analysts and discouraged a significant number of interested parties from buying the phone. Apple must therefore focus mainly on telephone production iPhone 5s, which offers a fingerprint sensor, aluminum body in gold color and other attractive features at a price of only 100 more euro or dollars. Reduction in production iPhone 5c is also aware that Foxconn has stopped hiringancov for the production of this device. At the same time, two Foxconn executives confirmed that Apple had production increased iPhone 5s to meet demand for the phone.
Evidence that it is about plastic iPhone 5c less interest, there are several. Earlier this month, China Telecom already reduced its price for the 16GB model by up to 700 yuan (€84,50), bringing its price to 3 yuan (€788). American store Wal-Mart has also reduced its price by $457, so customers can get the phone for $20 on a two-year contract. "High prices in China do not allow Applu compete in the largest mobile market in the world. Customers in countries with a more developed market, such as the USA and Hong Kong, also prefer it iPhone 5s because of the small price difference between the new phones iPhone, “ says analyst Marvin Lo of Mizuho Securities.
The reason may also be the increase in the production of new iPads
Anyway, the 5c step led them
Amnart: 5C is a good step forward, but the price is completely out of line..
I think that the price is not in the right place Apple selling the then year old main model for half the price...plus the design of the 5C is nice for some, even better than the 5S...the 5C should be considered discounted iPhone 5 with a new colorful design. But the Apple he considers him to be some amazing model, at least that's what the marketing looks like, which is a mistake, they had to count on zero sales. But they did an experiment and I don't think they will do it again.
enko: agree, if it were 5c mini100 euros cheaper, I'll buy it.
enko:
it would only be a step forward at a price of €400, this is a step back...
Cebmb0: but how much would it cost to put a year-old cell phone in cheap plastic and sell it for 550 usd iphone 5 can do? the price should have been 450 dollars more or lesschat iphone 5 for 550 dollars
Please rate the design iPhone 5C when you try it out in person.. I myself didn't want it but I was very surprised by the design. Just because it's plastic doesn't mean it's worse than aluminum, on the contrary, some people see it as a plus and the same goes for the colors.
Cermb0:
I don't have to, I had to. iphone 3G, so the 5c will not be far from the 3Gck in terms of design and I will definitely not consider it a plus, 3G dropped 2-3 times and the buttons rattled or there was a problem with the speaker
iphone 4 was fine even after the falls, 4s too
Amnart, are you kidding me? I've already witnessed a fall twice. iPhone 3G and nothing happens nestHello, the most criticized design iPhone 4 was breakable glass. It falls and immediately breaks and you claim it's not damaged. nesthuh? Then you probably have a different one iPhone 4/4S than others
I stand for amnart. When I iphone The 4s flew out of my breast pocket at the ball, I thought I could say goodbye to it – but it didn't have a scratch. It still works today!
So 5c has quite a lot of metal under the plastic, or metal structure. Watch videos directly from appyou.
On another note, the 5c was never intended to be a cheap phone. It's just that people have been fooled by the media and pseudo-analysts who advise everyone and don't know anything themselves.
But I don't understand what it is about. applu slo Because the fact that it is an old model is quite hidden. Whose apple did he give in to the pressure that he doesn't have a cell phone for young people, or did he simply try to experiment? I'm really curious about the answer. I'm still wondering if the 5c is selling less than the year-old models, or if it's just selling less than apple he waited
Anndy, I think that 5C is an experiment of what the market wants. It is said to be sold for less than Apple produced more than anyone expected, I read somewhere that the 5C sold half of what the 5S sold, which is not bad at all...
Anndy – color iphone it was a great idea, but they should have made two versions of the new iPhone/IP versionone mini something similar, like a small ipad to a large ipad, how to sell an old mobile phone in new colors
And what if the strategy is such that Apple needed to diversify the portfolio In order to gain another part of the market and at the same time needed to reduce the complexity of production for the iP5, they made a new product, but the primary goal is still to sell the top model, so with this policy they killed 4 birds with one stone:
* gained a new circle of customers
* the price increased interest in the top model
* but they have another product if the top model nestthey were making
* reduced the difficulty of manufacturing the lower model
* they diversified production into two models, so they can sell more units even if nestihaji production of the top model (TouchID sensor, tri variaaluminum body parts, etc.)
Proso it's still about that top model nestThey want to produce as much as they need and they know that the lower model will find fans and they won't go to the competition.
I personally attribute these reactions to being disappointed that Apple it doesn't significantly lower the price, but just because it's polycarbonate (let's not really talk about plastic) is no reason for it to cost a fortune, and IMHO people shouldn't believe everything that some curious insider or analyst blurts out, especially when it looks like that they are doing it to make it more visible or to influence the share price...
Marek Mikus: tooneI appreciate someone who thinks logically and pragmatically. Discussion fully Amnartov kt. they think that if you replace aluminum with plastic, you immediately have to sell the phone 100e cheaper :)
I myself would easily prefer the 5c, but it would have to have all the features of the 5s, easily even for the same price.
Well, the Wall Street Journal has already backed off, so it's clear that they got it out of their hands, sumars.
http://macdailynews.com/2013/10/17/wall-street-journal-backpedals-on-iphone-5c-supply-chain-cuts-story/