Close ad

CEO of the company BlackBerry, formerly of RIM, talked about tablets in one of his interviews. The question is whether Thorsten Heins was just having a weak moment or trying to justify his failure BlackBerry The Playbook, which ended up being given away by the former RIM as gifts, for example at RIM or Adobe conferences. Even the motivation of developers who received a free PlayBook for an approved application was not enough, and the tablet from BlackBerry It didn't work. But now we know the reason why. BlackBerry and especially its CEO doesn't care, because tablets are useless.

“I think in five years there will be no reason to have a tablet. We may have big touchscreens, but not tablets per se. Tablets by themselves are not a good business model.” In five years I see BlackBerry "Being the absolute number one in mobile computing is what we aim for. We want to gain the largest possible market share by being who we are, not by imitating others."

The question is whether to laugh at this statement or take it seriously. CEO BlackBerry could be right that people will actually stop using classic tablets such as the 9,7″ iPad over time, but the future of new, smaller tablets, such as the iPad mini, I personally wouldn't be afraid. Moreover Samsung i Apple They were able to gain huge profits and market share thanks to tablets, which, as Heins himself claims, is also about BlackBerry. It is quite unrealistic that a company that is currently on the verge of a recession will have the opportunity to catch up in five years with some new concept. When we were talking to Canadians on vacation, where BlackBerry comes from, they themselves perceived the former RIM as something that was suitable primarily for the corporate sphere. On the other hand, they themselves acknowledged that BlackBerry 10 is something they would definitely like to try.

thorstenheins

 

Today's most read

.