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Although Samsung's new flagship offers a large number of smart and special features, Galaxy She also found some critics with IV. Among them were many who were disappointed by Samsung's decision to go back to the plastic back cover, which makes the device feel cheaper than the aluminum they used on their latest phones Apple and HTC. However, the head of the design of the American division defends the decision by saying that the future of phones is not about what material will be used, but about these devices having their own "souls".

“We're making phones thinner and lighter, with more beautiful screens. With Samsung, however, it is not only about that, but its goal is mainly to build a meaningful relationship with technology," said Dennis Miloseski, director, at yesterday's Engadget Expand conference Samsung Design America. It justifies why Galaxy S4 offers an almost identical design to that used in last year's predecessor, Samsung Galaxy With III. However, this year's model differs from its predecessor in the positioning of the LED flash and side buttons and a slightly larger display. A sign that Samsung he is already leaving the fight in the field of hardware and aiming for functions, he may even be himself event, on which the company devoted roughly 3 minutes of time to the technical parameters.

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"As these devices become more intelligent and gain the ability to sense where you are and adapt, we know it's only a matter of time to improve the design. But now we're looking at how to create a soul for the device," says Miloseski. It is these words that Samsung is trying to implement with its new phone, and as the company already claimed in Times Square, the slogan "Life Companion" mainly represents the ability of the phone to adapt to the needs of its user, according to which it will adjust its behavior and functions.

Dennis again emphasizes why it is different from competing flagships Galaxy S4 plastic: "Designing doesn't start with a material. It doesn't start with a team saying, 'OK, we're going to make a device that uses metal.' Proyou start with a story. With devices like the GS4 that are sold all over the world, it's a matter of going for a lot of different tastes. However, as technology advances, we find that we are taking these devices out of our pockets less and less, so you have the option of using several materials. I think that over time it will become our priority not to put additional layers of hardware and glass in front of our users. I think the evolution of mobile devices is about connecting people to people, and technology is secondary.”

*Source: Appleinsider.com

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