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It's not that long ago that Steve Wozniak expressed quite harshly about the film jOBS and today he is a co-founder Apple Computers shared another opinion with the world, this time aimed squarely at society Apple herself. Woz, or iWoz, as fans of the California company tend to call him, claims that Apple it still has, despite growing competition, the ability to determine the direction of future consumer electronics, but at the same time it wants the company to continue to rely on its premium brand, otherwise it may lose its position.

“Sometimes you need to have a critical mass of loyal users who immediately go in a new direction and buy a product that sets it. Apple is very good at setting standards with new equipment. Apple it still has its halo in that respect,” he claims Steve Wozniak. Apple according to him, they are among the very few companies that have such a loyal following that they would be able to sell their products before they are announced. However, the biggest disappointment is considered to be the fact that Apple nowadays, he kind of forgets about experimentation, risk-taking and tries to stay more down to earth with his innovations; The most groundbreaking innovation of recent years are generally considered displays Retina pre MacBook Pro and devices with the system iOS. "We used to have those commercials, I'm a Mac and I'm a PC, and Mac was always the cool guy. The feeling that that feeling Applu is kind of disappearing, but it is very painful.'

According to Wozniak, he should Apple consider the possibility of opening its ecosystem to other platforms, thanks to which, for example, smartphones with the Android system or Windows Phone it was possible to sync with iTunes. However, Wozniak is preoccupied with the latest speculation regarding the iWatch, which is said to have around a hundred designers and programmers currently working on it. Steve praised the sixth generation iPod nano, which he even used as a watch, but he would be very happy if he could exchange it for a full-fledged Apple watch with integrated assistant Siri. "Apple he knows how to let his workers work very intensively on new products, while there is no need to rush forward."

*Source: Cult of Mac

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