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According to the latest research by Brand financit is Apple the most valuable brand in the world. Brand value Apple as such, is $87 billion. In second place, however, is the main rival Applu in the field of mobile devices, i.e. Samsung, whose value is 58,8 billion dollars.

The strange thing is that even though we may think that Apple inspired a large number of manufacturers, who more than once introduced phones or tablets that were literally indistinguishable from iPhones, iPads or even MacBooků Air, the most influential company in the world is Ferrari. It is worth noting that the Brand Fin researchancThey don't talk about the value of the company. Apple, which only has more cash than the research estimated it to be, but on the contrary, it addresses the value of the brand. It is in the Brand Fin surveyancIt is made up of specific financial data, as well as the company's income.

Interestingly, four of the five most valuable companies in the world belong to the technology sector. In the ranking of the most influential companies, only Google holds this sector. The company's influence, according to Brand finance calculates based on margin, customer revenue, marketing expenses, and other facts that analysts use to compile a ranking of the world's most influential companies.

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