When in 2007 he presented Apple your mobile phone iPhone, used Google services for search, maps and internet video playback. iPhone so it contained, in addition to Google Maps also default search using Google or the YouTube app. At that time he was on the board of directors of the company Apple Eric Schmidt, which the former CEO and current executive chairman of Google joined on August 28, 2006. Relations between the company Apple and Google at a time when Steve Jobs in the position of CEO of the company Apple decided to use Google services, they were more than standard.
Although Google bought a small and, for most technologists at the time, uninteresting startup Android Inc. back in 2005, few people, including Steve Jobs, had any idea how the company could develop and utilize its potential. The fact that Google wanted to develop its own operating system for mobile phones and subsequently tablets first began to be speculated in September 2007, half a year after the official introduction of the mobile phone. iPhoneIt was not until October 2008 that the first commercial phone manufactured by HTC with the Android operating system was launched in the United States (it was launched in the Czech Republic in January 2009) and at the same time SDK 1.0 was released. When Schmidt left the board of directors on August 3, 2009 Apple, the media began to speculate that it was the beginning of a war between Google and Applem.
Meanwhile, however, something much more fundamental happened from a mapping perspective than the fact that Google was developing its own operating system, in which it was of course going to exploit the potential of Google MapsOn October 2007, 5,7, Nokia acquired Navteq, one of the most important players in the field of digital map data. In an acquisition worth XNUMX billion Euro, the problem started with Google Mapswhich is used by the operating system iOS company Apple. Google needed to compete with Nokia and, at that time, with itself Applem. In doing so, of course, he used his strongest weapon in the field of mobile operating systems, i.e. maps.
Google has started improving maps for its own Android operating system day and night, and Android users have gained, for example, Turn-by-Turn navigation completely free, as a matter of course. Google Maps for Android there was also Steve Wozniak's favorite gadget, which allows you to navigate maps using voice commands. Steve Jobs watched as Google Maps for Android are growing and users themselves are helping to improve them Applu. You use the functions in iOS reported bugs to Google that Google Maps revealed so that society could improve them. Apple thus found himself in a situation where he was paying licensing fees for maps, which in addition to the users iOS they helped improve it and Google itself only improved it in the Android version.
Only in the last year of his life did he Steve Jobs realized how strategic they are for Apple maps in the operating system iOS at a time when the operating systems themselves in mobile phonesoneand tablets are taking a back seat, allowing applications to stand out more and more. Most of the applications used are available on all three "big" platforms, i.e. Google Android, Apple iOS i Microsoft Windows Phone. Operating systems themselves do not have much room to offer their own features and tricks, which is what application developers are sufficiently dedicated to. Companies are realizing that high-quality map data, integrated turn-by-turn navigation and map processing can be a key factor in customers' decisions about which platform to prefer.
Steve Jobs Shortly before his death, he made several acquisitions in companies that create maps and map data. Nakonec Apple bought several companies, the most important of which is the purchase of C3. Apple he did not hesitate to invest 240 million dollars to the purchase of C3 Technologies, which creates 3D models of cities. Despite the fact that Apple bought several companies and acquired a number of technological solutions to develop their own Apple Maps, the company uses the license of 31 other companies, which together create what we call Apple Maps. Steve Jobs early in 2011, he told Scott Forstall to immediately begin working on developing maps for iOS.
To put it simply, he actually made the mistake himself. Steve Jobswhen he decided to use Google services in 2007 and not start developing his own maps. At the time, however, no one had any idea how phenomenally successful the mobile phone would become. iPhone, the iPod touch multimedia player and, last but not least, the iPad tablet will also be recorded later. Steve Jobs however, he was the one at the helm in 2007 Apple and decided what maps the company would use. Blame about Apple Maps to Tim Cookand is therefore truly illogical. On the contrary, it is nice when Tim Cook apologized personally for something he had nothing to do with. At a time when Apple introduced a new iPhone namely Tim Cook was at the head of the distribution network and had practically nothing to do with the development of new products. The decision to Apple get rid of as soon as possible Google Maps and develop their own maps are among the last that Steve Jobs did in his life.
Pro Apple The maps themselves are a huge potential that it now has. Not only can it introduce its own application for OS X, but it can also include maps as part of the new OS X 10.9 operating system, offering users another incentive to upgrade to a newer version of the operating system, which would probably convince me that it's time to stop using the latest computer. MacBook Pro running the five-year-old Mac OS X 10.6 Snow Leopard operating system. If, in addition, Apple really decides on the development of his own television, he can of course also build maps into it, which will be really interesting on a screen of several tens of inches.
RT @lsaeu: One of Steve Jobs' last orders was to Apple developed his own Apple Maps
http://t.co/UsWGEmui
Oh, those "our" maps.
Nice article! More like that :) I would just point out that if Apple they won't improve the maps (I hope they will) so they probably won't be the main attraction for switching to the next system. I don't want to dig, I'm glad that lately the quality of the articles is going up.
I used to hate the maps on my old 3GS too. But now on iPhone 5 the speed of the maps is fantastic and the voice navigation is also great. Navigon is clearly in first place as NAVIGATION, but the maps Apple they will be even better in the future.
By the way, Apple had maps in the system since the eighties…
http://zkrat.me/dr
Recently, the trend has been to criticize and attack the author of articles on all possible servers, or to insult others who have a different opinion than the author of the post in the comments. How about going at it from the other end?:) I commend the author of the article for his bottomless patience while reading the comments and I commend him for this and other articles;-)
"On the contrary, it's nice when Tim Cook "he personally apologized for something he actually had nothing to do with" So Steve should probably apologize for that, huh?? Writing that he wasn't actually to blame for it is pure nonsense.. he took over the scepter, it's his fault.
It is special that during the performance Apple maps I said I think Phil Schillerthat I have been working on maps for over 3 years. So where is the truth now? :D
The icon where you navigate from the bridge... They could redo it already.
Let's give them some moreancthey put it to the test again. E.g. those #D models and turning the whole scene is cool.
5 year old OS X Snow Leopard. I think 2012 – 2009 = 3.
Hey, it's best to blame the one who can't defend himself right now? :) I would also like to hear the opinion of Steve Jobs.... What if he had a PERFECT REASON to create his own maps so quickly :)
Konesomeone wrote an article with solid reasons why Apple maps and why so nakedonem.
To some who have improved over the years google maps it still doesn't happen.
I wouldn't speculate about Tim's apology. It was a necessary gesture when they didn't immediately say that it was actually happening. beta.
However, he is the boss now and he makes the decisions. In my opinion so far correct.
"So the operating systems themselves don't have much room to offer their own features and goodies" with this one, but I disagree.
I apologize to the author, but even if what is claimed in the article is possibly true,onecna vision about Apple Maps on TV and MacBookThis is seriously cruel nonsense! What for? ProGod, why will I have maps on TV and in MacBooku?
I know and use maps on mobile devices and I'm happy for them. But that I would load a 40″ TV into the car or open my MBP on the seat and navigate it is solid bullshit.
Of course Apple Maps It works for me in applications like iPhoto, but that's not really that crucial.
Jirka: 2009,2010,2011,2012…..so 4 for me :-D
When I plan a longer trip, I first try it at home on the computer. Then, if necessary, I drive according to the navigation.
Oh sure sir, I didn't think of that. You're right, but I still feel like that wouldn't be the reason to create a map app for OSX. Prothat's it, he could do it Apple start with your own search engine that will index pages extra and not just Siri download content from elsewhere.
I don't think the development will go this way.
1. In my opinion, the article overestimates the "maps" application, I don't think it's a decisive factor when choosing a platform. Yes, TbT navigation is nice, but I don't think it was a dealbreaker for many when choosing.
2. Tim Cook he has been running the company for more than a year + a little before that as a representative. On the one hand, I don't think that Tim/Steve decides on the deployment of new maps, but there are more people involved. Anyway, Tim Cook (or those who decide on it) could suspend the implementation until the maps are more refined
3. In my opinion, the maps are not so tragic that it becomes a mega scandal.
Otherwise, the article is quite nice, I like your own work.
For me, I don't even go anywhere else for the list of the best maps
We certainly agree that the quality of the maps is very unsatisfactory. But saying they shouldn't have been released is stupid. It would have taken x times longer to improve the maps without user feedback. The fact that they could have come out as beta is another thing, we would definitely be more lenient. Otherwise, great article, thanks.