Pilot AppJohn Ternus has launched a major restructuring effort at the company to speed up development and reduce the time between new products being launched. According to reporter Mark Gurman of BloombergThe current boss wants to expand the range of devices and create a leaner organization with much more emphasis on engineering itself.
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Konec traditional cycles and more experiments
The fundamental proposal currently on the table is to abandon the long-standing spring and autumn cycles. Apple According to Ternus, Apple should introduce new devices continuously throughout the year. Internal discussions also revealed that if the Apple giant wants to remain competitive in the AI era, it must become a much more experimental company and not be afraid to take risks.
Other plans include a drastic reduction in middle management, which should reduce the corporate hierarchy and reduce the gap between ordinary developers and top managers. Ternus is pioneering a philosophy according to which it should Apple hiring fewer people but demanding more work from its existing engineers. During one of its recent presentations, a chart of year-over-year employee growth was reportedly shown.ancwith a hard argument that society now has to achieve much better results with fewer people.
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Austerity measures and ongoing layoffs
In addition to accelerating development, management is looking for new ways to generate more revenue from existing products as growth in the Apple services segment gradually slows. The launch of completely new services is also in the game. According to Gurman, although the implementation of these changes will take years, the first steps are already clearly visible. Several directors and program managers from engineering departments have been dismissed in the past two weeks. Recent cuts have also affected the teams responsible for Siri, Vision Pro, software engineering combined with artificial intelligence and the Fitness+ service.
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John Ternus has been at the helm since September 1st and has already delivered one of the most important conferences in recent years, as Apple introduced the much-anticipated puzzle in the form of iPhone DuoIt is good that Ternus has decided to "cut" into the system and intends to make decisions in his own image. Hopefully we will see the fruits of his leadership soon.
