Apple apparently has one rather unexpected change in the traditional schedule of new releases planned for this year iPhoneWhile in recent years we have been accustomed to the fact that after Wednesday Keynote followed by the launch of pre-orders on Friday morning, everything is expected to be postponed this year. The reason is the date of September 11th, which falls on a Friday this year. According to information from the German Macwelt, which is now also being picked up by other sources, therefore Apple instead of Friday, September 11, pre-orders will open on Saturday, September 12. And the interesting things don't end there. The very time when pre-orders will open is also set to change.
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Apple will avoid September 11
The reason is said to be the symbolic date. September 11, 2026, will mark 25 years since the terrorist attacks in the US and Apple has already shown in the past that it does not want to conflict with the start of pre-orders on this date. The same situation occurred in 2015. At that time Apple introduced iPhone 6s and iPhone 6s Plus on Wednesday, September 9th, and pre-orders would normally be due on Friday, September 11th. Apple but he postponed them until Saturday, September 12th. So history may repeat itself almost perfectly this year. Apple has Keynote scheduled for Wednesday, September 9th, and pre-orders could then actually begin on Saturday, September 12th.
Pre-orders start at an unusual time
Even more interesting is time itself. Apple In recent years, pre-orders have traditionally started at 5:00 AM Pacific Time, which is usually 14:00 PM for the Czech Republic. However, this time, according to the source, there is a significant shift. Pre-orders are scheduled to start at midnight Pacific Time, i.e. at 00:00 on Saturday, September 12th. Pro For us, this would mean 09:00 in the morning on Saturday, September 12. So there is no need to get up at two or three in the morning. On the contrary, if you want to iPhone 18 Pro To be among the first to order, just have a coffee on Saturday morning and be ready.
So when? iPhone 18 Pro will arrive?
if Apple will actually launch pre-orders on Saturday, September 12th, with the actual sale set to follow a week later, as is customary. That means Friday, September 18th.
So far the overview looks like this:
- September 9 – Apple Keynote
- September 12 – expected start of pre-orders
- September 18 – expected start of sales
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Folding iPhone may arrive later
The situation is somewhat different for the first folding iPhonewhich should be labeled iPhone Ultra. It is still expected to be launched later due to production problems. Analyst Ming-Chi Kuo expects that pre-orders for the foldable iPhone they will not start together with iPhone 18 Pro and may be postponed until the fourth quarter of this year.
But whatever happens around iPhone Ultra Whatever the outcome, the overall schedule is quite interesting to me. Apple will probably keep the classic Friday launch, but the pre-orders themselves will be moved up by a day due to September 11th. And if the launch at midnight Pacific time is also confirmed, American interested parties will have a somewhat unconventional wake-up call. But we in the Czech Republic will have it paradoxically easier. If the information is confirmed, we will simply open on Saturday, September 12th at 9:00 Apple Store and we can order. Officially, but Apple The date and time of pre-orders have not yet been confirmed, so we will have definitive clarity only after Keynote.
