If you were hoping that this year's iPhones would not see a significant price increase, even though Apple a few days ago he announced a big wave of price increases, the latest analyst estimate probably won't please you. The analyst company IDC has come up with a prediction that Apple had in models iPhone 18 Pro a iPhone 18 Pro Max increase the price by up to $200. In the case of the basic Pro model, the starting price could climb from today's $1,099 to $1,299, while Pro Max could approach the $1,500 mark. Just to give you an idea, the 512GB version is currently selling for $1299. iPhone 17 Pro, which costs 38,990 CZK in the Czech Republic, while for the base model with 256GB of storage we pay 32,990 CZK. So I'm talking about an additional charge of 6000 CZK, which is definitely not a small amount.
The reason is not just the effort Applu earn more. In recent weeks, the company has made no secret of the fact that it is facing a dramatic increase in the prices of memory chips and storage, the price of which is rising mainly due to the huge demand for hardware for artificial intelligence. CEO Tim Cook he had previously admitted that Apple has absorbed higher costs for many months, but the current situation is unsustainable in the long term, according to him. After all, it is precisely because of this Apple This week, it raised the prices of a number of Macs, iPads, and other hardware.
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It's not just about memories
But the higher price shouldn't be caused only by more expensive computersonenty. iPhone 18 Pro According to previous leaks, it should offer a number of new features, including a more powerful A20 chip Pro manufactured with 2nm technology, more RAM, new AI features or a significantly redesigned camera. Apple in addition, it is reportedly preparing the first foldable iPhone, which should be even more expensive and whose development also required huge investments. According to analysts IDC, therefore, Apple could use this year's generation to offset some of the rising costs (including those from development) iPhone Ultra) passed on directly to customers. While in the past the company tried to keep prices as stable as possible, the current market situation is so exceptional that a price increase makes economic sense, they say.
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But not everyone is so pessimistic.
It should be added that this is not definitive information. Estimates appeared a few weeks ago, according to which Apple could raise prices by only $50 to $100, or keep prices the same and offset higher costs elsewhere. The final decision will depend on how prices for memory chips and other components develop over the summer.onent.
The only thing certain for now is that this year's iPhone 18 Pro it will definitely not be cheaper than its predecessor. The only question remains how big the price jump will be Apple sononec chooses. But if IDC's worst-case scenario were to come true and the price actually increased by $200, it would be one of the most significant iPhone price increases in recent years. And honestly, if the phone didn't offer much between generations, even I, as a long-time fan, would be very hesitant to buy it after the price increase.
