Apple introduced a wide range of new features for App Store, which are expected to help developers more effectively promote their apps, acquire new users, and build a more sustainable business this year. The changes will affect not only marketing tools and app discovery, but also subscriptions, app bundles, and parental controls.
New app promotion options
Developers will now be able to use the so-called Creative Assets, i.e. rich graphic elements and videos displayed directly in the header of the application's product page and in search results App Century. In addition to the classic screenshotThis will give you more space to showcase your brand, seasonal events, or new content. These materials will also work with Custom features. Product Pages a Product Page Optimization, which will allow developers to test various varianty presentations and see which one works best. Part App Store Connect There will also be a new product page preview that will allow you to view the final look on iPhone and iPad in different languages, dark mode, and screen orientations. In addition, the new Asset Library will unify the management of marketing assets in one place. Developers will be able to easily reuse previously uploaded assets across product pages or events in apps without having to upload them repeatedly.
Apple wants to make it easier for users to find new apps and games. App Store therefore, it will receive new personalized collections of recommendations based on users' interests and their previous use of the device. The new features will also include so-called App Notes, short explanations of why a particular app was recommended to a given user. Recommendations will appear in the Apps, Games, and Search sections and will gradually adapt based on the apps downloaded and used. Personalized collections and App Notes is rolling out this week in English to users in the US. Additional languages and regions will follow later. Game developers will also have the ability to promote special events and discounts directly in the app. Apple Games. Prothrough the Featuring Nominations system, they will be able to propose limited-time offers to the editorial team App Store.
New subscription options
Apple significantly expands subscription options through the platform Apple in-App Purchase. Thanks to new features built on StoreKit 2 will make it easier for developers to offer subscriptions to organizations, businesses, and larger groups of users. Support for bulk purchases via Apple Business Managerua Apple School Managerwill allow businesses and schools to purchase subscriptions in bulk and easily assign them to employeesancor students. Another new feature will be group subscriptions. One user will be able to purchase multiple licenses under a single subscription and then invite other team or family members. Each member will get their own access through their Apple account. Bulk purchases will launch this fall, group subscriptions will arrive during the winter.
An interesting novelty is also the new App Store Bundle DealsThese will allow multiple developers to bundle their apps into one discounted subscription. This will allow users to access multiple apps from different developers at a lower price than if they were to subscribe to each one separately. Apple It also introduces the Suites feature, which will allow you to create special subscription packages that will not be available separately.
New tools to combat subscriber churn
Do App Store Connect Retention Messaging is also coming. This will allow developers to communicate with users when they decide to cancel their subscription. Developers will be able to offer a special discount, bonus content, or other benefit to convince users to continue subscribing.onechal.
Easier application approval
Apple also continues to simplify the application approval process. It will now be possible to group multiple items in the In-App Purchase into a single approval request, which will greatly simplify app management and speed up the entire process. A major change awaits Mac app developers as well. Apps published on Mac App The Store will no longer have to support Intel processors, allowing developers to create software only for Macs with the chips Apple Silicon.
New parenting tools in iOS 27
Apple also announced new parental control options in the systems iOS 27, iPadOS 27 a macOS 27.Time Allow functionances will allow parents to better manage the time their children spend in individual categories of applications, such as games, social networks or entertainment applications. In addition, new usage schedules will allow them to set which applications will be available to children at certain times of the day. This way, parents can, for example, limit access to selected applications during school or homework. Developers will now have to more precisely indicate the nature of their applications. The updated age rating system will require information from July on whether the application contains social network elements, such as working with user content or social feeds. Apple states that all of these changes are intended to help developers grow more efficiently, reach new customers, while maintaining the high level of security and trust that is required App Store built for a long time.
