Future boss Apple John Ternus employedancIt is clear to us that one of the most important parts of the Apple ecosystem is definitely not slowing down, in fact, it is growing. Services are to continue to be one of the main growth engines of the entire company.
Ternus, who started his career in Applu built primarily in the hardware sector, according to reporter Mark Gurman from BloombergDuring an internal meeting, he praised the work of the teams behind the services and indicated that their importance will only continue to grow, even though he himself has not historically been involved in this area much.
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In his speech, he was to describe, among other things, how he routinely uses the entire ecosystem Applu in everyday life. From Apple Musicvia podcasts in the car, payments via Apple Pay, synchronization via iCloud until evening viewing of content on Apple TVAnd that's exactly where the power lies, according to him. Applu – connecting hardware, software and services into one functioning unit.
It is also interesting that Ternus has relied on a long-term strategy Applu, which is often mentioned by Tim Cook. So services are not just an add-on, but a separate pillar of business that helps the company especially in times when hardware sales are stagnant.
And what does "further expansion" mean in practice? Honestly, there's no revolution happening yet. More like a continuation of an already well-established trend. Apple will continue to connect its services with hardware and find new ways to keep users as much as possible within its own ecosystem. And that is exactly the direction that is clearly not going to change under Ternus.
