Periods of completely free use of the application WhatsApp is coming to an end. The goal under which WhatsApp has been falling for quite a few years now, apparently preparing a fundamental change that will fundamentally change the established order. In Android beta a new paid version has just appeared varianta called "WhatsApp Plus”, whereby Meta for the first time really shows that with a subscription in its chatthe application counts. And because there are applications for Android and iOS identical in terms of functions, it is clear that on iPhone This news will arrive soon.
So far, this is only a test for selected users, but the direction is relatively clear. WhatsApp is starting to open up to a model where some features will not be part of the standard free application, but will appear for a monthly fee of around $2,99, while in Europe the subscription should cost around €2,49.
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As for paid options and features, these may of course change in the final version. However, the tested version includes premium stickers, the ability to customize the appearance of the application, changing the icon, and extended pinning. chator premium ringtones and sound effects. Work with chat leaves, which suggests that Meta is mainly targeting users who have WhatsApp open practically all the time.
It all fits perfectly into Meta's broader strategy, which in recent months has been testing how far it can go with subscription services. The same direction is already starting to emerge with Instagram and WhatsApp is just the next logical step in this regard. But it is important that the basic WhatsApp It will apparently remain free. You will only have to pay for the add-on, which is supposed to bring more personalization and comfort options.
It is not yet clear when WhatsApp Plus will get out of the testing phase. In the past, we have seen both testing that lasted for months and, conversely, beta plans that were successfully tested within a period of weeks and then quickly released. However, given the testing, it seems more or less clear that the subscription model is for WhatsApp increasingly real variaWould you go to something like that?
