Although we live in a time of constant price increases for everything, including electronics, Apple wants to go against the grain in this direction. At least, this is what the respected and previously very reliable analyst Ming-Chi Kuo claims, according to which the prices of iPhones would Pro did not have to change this year. According to his information, the Californian giant is to try to keep the price tags of the new models at the same level as the current generation this year.
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According to Kuo, this is indicated by a number of behind-the-scenes information and the recent launch iPhone 17e and MacBook Neo, both of which start at $599. Apple According to him, this indicates the strategy he wants to maintain across the portfolio this year, namely that despite rising computer costs,onenty tries to keep prices as stable as possible and any price increases maxKuo had already hinted at the same scenario at the beginning of the year, when he said that Apple wants models iPhone 18 Pro a iPhone 18 Pro Max "to prevent price increases as much as possible". This is not entirely easy, because the prices of some key componentsonent have been growing significantly in recent months.
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He is not alone
The good news is that another reliable analyst, Jeff Pu of GF Securities, has previously spoken about maintaining the price of the new iPhones, who, based on information from the supply chain, expects the base price to iPhone 18 Pro will remain at $1,099 and above iPhone 18 Pro Max will start at $1,199. Price increase component is supposed to be Apple able to swallow through its margins, which will be lower because of this.
A major role in the whole situation is played by the memory chip market, where DRAM and NAND flash prices have been rising significantly recently, mainly due to huge demand from companies building infrastructure for artificial intelligence. Apple However, is trying to deal with the whole matter in its own way. While most manufacturers negotiate memory prices with suppliers once every six months, namely Apple According to Kuo, he negotiates contracts quarterly, which is supposed to give him a certain negotiating advantage.
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However, it would be a mistake to think that the current situation Applu is absolutely not affected. Proof to the contrary may be the recent change in Mac Studio, which no longer has a configuration option with 512 GB of RAM and has also made the upgrade to 256 GB more expensive for the model with the chip Apple M3 UltraSo let's hope that the analysts' words come true and the new generation of Apple phones will be essentially pleasing with their price.
