Rohlík is coming up with a new product that aims to change the way people deal with their daily grocery shopping. It's called MAIA, an AI assistant that is directly part of the Rohlík environment and has one clear goal: to save time, simplify decision-making, and reduce stress where regular shopping often brings it.
MAIA works as chat, where you just need to write what you need. Whether it's choosing ingredients for price, adjusting an existing order, or resolving a complaint. Instead of clicking through categories, filtering, and searching for the right item, you simply describe the situation and MAIA takes care of the rest. According to the Rohlik Group, this is supposed to remove the friction that unnecessarily slows down online shopping.
Inspiration plays a big role. A typical query like “I need a quick and healthy price for four” no longer means searching for recipes on the Internet. MAIA will suggest specific meals, adapt them to any dietary restrictions, and immediately add the necessary ingredients to the cart. It will also help you find cheaper alternatives or select products for allergy sufferers and special diets, without the need to complicatedly check the ingredients for each item.
It is also practical for repeat purchases. Regular customers can restore a previous order in a few seconds and make minor adjustments. For example, replace a specific product with another variaor adapt the purchase to the current needs of the household. MAIA also brings an interesting shift in the area of solving problems with orders. It can solve many situations right in chatwithout waiting for the customer service line. If damaged goods arrive, just describe them and in many cases MAIA will track down the order, file a complaint and issue a credit. Classic customer support remains available, but you don't have to rely on it for every little thing.
They also think about new customers or those who are used to brick-and-mortar stores. After uploading a photo of a receipt, MAIA will suggest the same or closest available products from the Rohlík offer, so putting together a familiar purchase is a matter of moments. With MAIA, Rohlik Group is betting on technology that is not intended to replace people, but to speed up and make everyday situations more pleasant. The assistant is already available in the group's markets and other functions are to be gradually added. According to the company's management, it is not just another gadget, but a new way to communicate with people during everyday shopping and gradually simplify the entire process even more.
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