Large hooked teeth up (Kofola)
The Christmas commercial for Kofola, in which a father and his little daughter are about to buy a Christmas tree, not entirely legally, has already become a permanent fixture in our region. Some even claim, with exaggeration, that Christmas in the Czech Republic begins when the "big guy with his teeth pointed up" appears on TV screens. The main characters were only three years old at the time of filming, and after 20 years, they returned to the Kofola campaign as part of the promotion of the Cirkulka project.
Christmas truck (Coca-cola)
An integral part of commercial Christmas is the Coca-Cola advertisement, in which a lit-up Christmas truck in typical "Coca-Cola" colors drives through the region. The campaign with the subtitle "Holidays are Coming" started in the mid-nineties and has also spread to the offline space, when the Coca-Cola Christmas truck drives through larger cities.
Fake reindeer (Vodafone)
In December 2006, fake reindeer in the form of Chihuahuas with reindeer antlers flooded the television and the internet. Petr Čtvrtníček was a stalwart in the spots, with his unmistakable swaying knees and his diamond-patterned vest. The commercial also offered free weekend SMS for new and existing Vodafone customers.
Beer as the Spirit of Christmas (Pilsner Urquell)
There has long been a debate about what makes Christmas Christmas.onediscussion. Pro For some it is a midnight mass, for others it is a flood of gifts, for still others it is a meeting with family and loved ones. Although the Pilsner beer commercial may give the impression that Christmas is not Christmas without a chilled Pilsner, the main theme of the advertisement is closeness and encounters.
Midnight (Lidl)
In 2020, the Lidl retail chain launched an advertisement featuring the song "Midnight" performed by Václav Neckář, which was first heard in the film Alois Nebel. The advertisement features a heavy snowstorm, a Christmas-lit train, and, most importantly, a respectable cast of over 250 performers.
Non-TV Bonus: Trampoline (John Lewis)
With the rise of the internet, Czech viewers are also exposed to advertisements that are not broadcast by domestic television stations. Among the most anticipated Christmas spots are those from John Lewis. A complete overview of them you can find here, one of the really successful ones was the one from 2016, in which a trampoline, originally intended for a little girl, was transformed into aonec someone else was happy. This advertisement was also their parodies, related to the elections in the United States at that time.
