Apple is preparing for introduction of the iPhone 17 and all signs point to Tuesday, September 9 as the probable date of this year's eventIf the traditional schedule is confirmed, pre-orders will start on Friday, September 12th, and the first units will arrive to customers a week later, on September 19th.
Four new models on the horizon
This year we should see a complete quartet: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and brand new iPhone 17 Airwhich is intended to attract ultra slim design. There is no indication yet that any model will be delayed – although history shows that Apple sometimes postpones the release of some versions, for example iPhone X in 2017 arrived only in November.
Apple likes predictability. In recent years, he has usually announced the date of his September event about two weeks in advanceThe statistics speak clearly – in the case of iPhone 15 and 16, the invitations appeared exactly 14 days before eventIf this trend continues, we can expect an official announcement on Tuesday, August 26.
Historical data also shows that Apple prefers Tuesdays for both announcement of the deadline, so for alone event. The exceptions of recent years were more likely a result of the pandemic and neststandard production cycles.
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Beware of fake invitations
As soon as the official invitation is approaching, a wave traditionally appears on social networks fake ones eventof cards – often with an enticing slogan that has no meaning Applem has nothing to do with it. These fakes can confuse inattentive fans and cause unnecessary speculation.
Apparent the iPhone 17 Series Apple Event Invite is LEAKED pic.twitter.com/weNInALlK1
Apple Design (@TheAppleDesign) August 13, 2025
Apple is very careful with its marketing, so the real invitation always appears directly on its official website and in the press release. After years of fake versions circulating, it's likely that even if the invitation had leaked by mistake, many people wouldn't believe it anyway.
There is about 10 days left until the official unveiling. 12 days. Then we will know not only the confirmed date eventu, but also the password that Apple will choose this year for their big September show.
