Apple can start celebrating. According to new data from Consumer Intelligence Research Partners (CIRP) iPhone The 16e launched very strongly in the first quarter of sales. It captured 7% of all iPhone sales in USA, which is a better result than what he achieved iPhone SE in the same period last year.
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The whole series iPhone The 16, which now includes five models thanks to the addition of the 16e, accounted for 74% of all iPhone sales in the US in the first quarter of 2025. Pro comparison – last year the models were iPhone 15 in the same period 68% of sales. The shift is therefore more than noticeable and shows that the strengthening of the middle class has been Applu step in the right direction.
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Standard iPhone 16 also performed well, jumping to 20% of all sales, while iPhone 15 reached only 14% last year. On the contrary, models iPhone 16 Pro a Pro Max experienced a decline – together they accounted for 38% of sales, while the year before they had Pro models share 45%. Alone iPhone 16 Pro fell from 22% to 17%.
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The results indicate that more and more customers are choosing more affordable models over expensive ones Pro variant. iPhone The 16e is likely to attract customers who would otherwise reach for older models, such as the iPhone SE or older series. This is confirmed by the fact that the share of so-called "legacy" iPhones - i.e. models older than a year - fell to 26%, compared to 32% in 2024. The development also reflects the strategy Applu – slimmed down its offering by ending sales of the iPhone SE, iPhone 14 and 14 Plus. The results clearly show that the new portfolio composition is working – and that customers are listening to modern models even at more affordable price points.
