iPhone 17, 17 Air, 17 Pro and 17 Pro Max Although it will not premiere for quite a few months, we already know so much about them that it is a bit of an exaggeration to expect an official September performance from Applu be described as a formality. In recent weeks and months, for example, a lot of details about the design and dimensions have been leaked, so we can get a very good (and accurate) idea of what the new products will look like and how big they will be. So accurate that these leaks are used to create mock-ups of the upcoming models, which Chinese stores are now starting to display in an attempt to allow their customers to directly compare the upcoming iPhones with their existing models.
In China, and store is using the CAD models I provided to show people how the various iPhone 17 models differ from older models pic.twitter.com/ZVug7ksAWC
- Majin Bu (@MajinBuOfficial) April 21, 2025
As you can see in the video above, the mockups displayed in Chinese stores accurately reflect what is being said about the upcoming iPhonech 17 is rumored. Shop visitors can then touch these mockups and compare them directly with their existing phones to get a good idea of whether the new products will suit them more in terms of size or design or not. This is undoubtedly an interesting marketing move on the part of Chinese stores, which may well attract a considerable number of curious people. After all, getting hold of mockups is not an easy matter.
Me, this didn't appeal to me. The camera module on the back looks weird