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Opponents of advertising will probably receive in the future from Applu unpleasant direct. After the Californian giant had previously introduced a number of advertising spaces in the past App Store for promoting third-party applications, is now considering introducing ads into Apple Maps. As a result, it would be Apple set out on the same path as in the past Google Maps, Waze and others. 

Over adding ads to Apple Maps is thinking Apple for several years, with the first preparations beginning in 2022. At that time, however, they were supposed to be put on ice, saying that the time was not yet right, which is now happening, according to the reporter's sources. BloombergMark Gurman changes. Apple began to intensively research how best to advertise in Apple Maps to be deployed in an effort to increase revenues from the services category. These are already excellent, as there is clearly still room for improvement, Apple he wants to use it logically. 

Although at this point we can of course only guess in which direction the ads would go in Apple Maps were decreasing, the most logical solution would be, for example, to prioritize businesses in the search, where after entering keywords, a business that pays for advertising would be displayed higher in the search than businesses that do not. At the same time, paying businesses could be more visible on the map even at lower zoom levels, and so on. There are therefore relatively many options and it just depends on Applu, whether he will use them all, 

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