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The Russian ruble has been experiencing a free fall since morning due to the sanctions imposed on Russia due to its invasion of Ukraine, and with it the entire Russian economy. However, not all companies in the country have already pulled the brakes on the rescue, for example in the form of revaluation of their products or stoppage of their sales, because of which they are losing a lot of money. One of these companies is i Apple, which, despite the fact that in the past when the value of some currencies in the world fell, it did not hesitate to overvalue its products in a flash, has not yet reacted to the situation in Russia, and thus we are presented with a very interesting view. 

If you managed to get to Russia now with rubles exchanged for Czech crowns during the day, iPhone 13 Pro in the basic 128GB inairYou would be able to buy it there for a nice 1 CZK, converted at an exchange rate of 0,23 ruble – 22 CZK, which is almost 997 thousand CZK less than what it sells for. Apple their iPhones in the Czech Republic. This is where the basic 13 Pro for 28,990 CZK. As for the model 13 Pro Max, in Russia it costs 109 rubles, which is 990 CZK at the current exchange rate. In the Czech Republic it costs iPhone 13 Pro Max “basically” at 31 CZK, so we are talking about a difference of almost 990 CZK. 

iPhone in Russia

The whole situation with the operation of Russian Apple The Online Store is all the more interesting when you realize that the iPhones 13 Pro to 13 Pro Max were among the cheapest in the Czech Republic at the start of sales – of course, taking into account the exchange rate of the crown against other currencies. So if Apple If the store was making a small profit in our market (or rather, not earning as much as elsewhere), then it should now be experiencing literal hardships in Russia. However, the conditional in the previous sentence is more than appropriate – with the current fall of the ruble, a new iPhone probably not many people will buy it. But it will still be very interesting to see how it turns out. Apple to the whole situationonec will build.

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