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iMessage are among phone users iPhone extremely popular. This is also why many people don't want to switch from iOS on an Android device. They would not be able to remain part of their existing group chatů v iMessage. In the framework of the judicial pre s Epic GAMES however, it has now become clear why he does not want to Apple yours chatprovide the service on Android as well.

Company Epic GAMES filed a lawsuit against the company Apple for removing the game Fortnite z App Store and trying to thwart your competition. However, the brief content of court reports also contains excerpts from executives Applu and their decision not to bring iMessage on Android. Apple for here he knows the power which iMessage they have not only to attract new users, but above all to keep the existing ones in their "closed" ecosystem. You can read the original text on page 15 of the published document.

In short, it says that Apple from the idea of ​​developing iMessage for Android dropped back in 2013. Eddy Cue (Senior Vice President of Internet Software and Services) even stated that Apple could create an Android version that works with the one for iOS so that users of both platforms could exchange their messages with each other. Craig Federighi (senior vice president of the company Apple for software engineering and executive director for iOS) however, he feared that availability for Android would simply serve to remove the barrier for families owning exclusively iPhone in that parents don't just give their children Android phones.

However, his opinion was also supported by Phil Schiller, executive director of the company Apple responsible for App Store. He added that support iMessage on Android, it would hurt the brand more than it would help. Service iMessage is the property of the company Apple and it is purely up to the decision of its representatives whether they want to bring the service to other platforms as well, unfortunately regardless of the wishes of the users.

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