The past year was, among other things, also a year when App Store recorded a record number of downloaded applications. The coronavirus pandemic, which has trapped many people in their homes, is mainly to blame. Users have been downloading not only applications that were supposed to help them work and study from home, but also various games and applications that were supposed to keep them entertained during quarantine. According to analysts, users also spent much more time on their electronic devices last year.
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Users spent more than $100 billion on mobile games and apps last year, a milestone that was already surpassed in November. The trend of spending on items in online app stores continued during the holiday season, as owners of smart mobile devices with operating systems iOS and Android users spent an estimated $407 million on software during the holiday season, up 34% from the same period in 2019, according to a report by analytics firm Sensor Tower. Spending on mobile apps during the holiday season accounted for about 4,5% of total spending, according to Sensor Tower. Between December 1 and 27, users spent App One hundred and Google Play Nearly $9 billion, mostly spent on games. The amount spent on mobile games during the holiday season last year was $295,6 million, up from $2019 million in 232,4.
The second most successful category was entertainment – users spent on applications from this category in App A total of $19,3 million, or 21,8% of the total, was spent on “non-gaming” applications. Online store Google Play this category generated $4,3 million last year. Excluding mobile games, the most successful app in terms of spending was TikTok, which generated $4,7 million in global revenue during the holiday season. Although the number of smart mobile devices running Android is higher than the number of devices running iOS, flowed from iOS applications much higher income. In App Hundreds of users spent $278,6 million, while Google Play Store recorded a profit of $129 million. In the case of App There was a 35,2% year-on-year increase in the Google Play Store to a 33% year-on-year increase. Roblox became the highest-grossing mobile game in the United States, while the Disney+ streaming service topped the entertainment app category.
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