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When Apple less than two weeks ago, he officially introduced another series iPhone, the imaginary spotlight then primarily shone on a pair of models iPhone 12 to iPhone 12 ProThe smallest of the four models presented was slightly overlooked in the media and online discussions, iPhone 12 miniHowever, according to analysts at the marketing firm Kantar, it could have a major impact on the future of the smartphone market.

Apple could, according to Kantar, with this year's mini model to establish the direction of further market development and thanks to iPhone 12 mini to kick off the trend of smaller premium smartphones. According to the company's data, over 12% of all customers choose their phone based on its size, and the question of how well it fits in their pocket and how it feels in their hand plays a very important role among them. The presented mini version offers the same thing in practice as its larger counterparts, but inside more compact dimensions with a 5,4″ display and more favorable price tag. Even in view of this, the marketing potential of the concept of smaller but first-class devices is immediately obvious.

In addition, according to Kantar analysts, it can also be estimated with a certain degree of certainty that it will have Apple thanks to the devices introduced this year, a vital contribution to the expansion and gradual standardization of 5G technology. The one Apple equipped all models from the newly introduced series, and according to current market trends, we can expect that 5G support will be among the requirements of the overwhelming majority of customers in the near future.

Pro In any case, the role of trendsetter would not be anything new for a Silicon Valley technology giant.onec just Apple is behind the popularization of both a number of design elements that can currently be found on a significant portion of its competitors' devices, as well as the entire spectrum of software solutions from fingerprint scanners to virtual assistants. And it was, after all, the introduction itself iPhone the first generation thirteen years ago, which forever changed the world of mobile phones.

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