It's only been a few days since the Japanese company Rakuten, and its subsidiary Kobo, spoke out against Applu and its unfair practices, which distort the competitive environment and threaten the sales of individual distributors. Incidentally, the Swedish company Spotify, which is behind the streaming platform of the same name, also complained about a similar approach. We have already reported on the incident regarding the excessively high tax and share of sales, but as it turned out, the European Commission does not want to stop at promises and words. It has launched a massive investigation, which is to thoroughly evaluate and review the tactics Applu, who often does not hesitate to resort to unfair conditions on App A store not only for application developers publishing on App Stora, but also e-book distributors such as Kobo.
Every day, a new case that Applu is definitely not playing cards. In addition to constant lawsuits, the company also faces constant summons to the carpet from statesmen and commissions, such as the European one, which is mainly concerned with market regulation and supervising compliance with economic conditions. And according to a number of complaints, the apple company violated these very things, because it set up App The store offers unfair conditions to other developers and companies and charges too high a sales tax. In some places, it is as high as 30%, which has also been complained about by the Japanese company Rakuten and its subsidiary Kobo, which distributes e-books and other publications. Apple namely, it allegedly deliberately does not inform customers about a cheaper and more suitable alternative, instead promoting purely its own services and applications, which, together with a high share of sales, puts the rest of the companies at a disadvantage. This approach also closely relates to the payment option Apple Pay, which has been in the stomach of the European Commission for quite some time. This Apple technology is the only one that enables immediate contactless payment, which is significantly faster and more efficient than those from competitors. At the same time Apple committed several violations of business terms and continuously disrupted the competitive environment by forcing retail partners to accept exclusively Apple Pay.
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“Mobile apps have significantly changed the way we access content. Apple is the one who oversees the availability of applications for iPhone and the iPad, which gives it enormous power that it can easily abuse. It is a kind of gatekeeper, having the right to decide who gets through the screen and who doesn't. So we have to make sure that the company doesn't violate its terms and doesn't try to use this role to its advantage, or that it doesn't disadvantage the developers behind the competition. Apple Music a Apple BooksFor this reason, I personally decided to launch an investigation and take a hard look at not only the practices App"...but also its approach to the competitive environment," said Margrethe Vestager, Vice-President for Market Regulation and Economic and Monetary Affairs.
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This was, of course, opposed by an Apple spokesperson, who said that App Store opportunity for a number of creators and talented developers who had the opportunity to apply themselves in this way. At the same time, the company claims that they and the developers support each other and it is a kind of symbiosis. which is quite fragile. Many companies that complained about the disruption of the competitive environment just want to be visible and take advantage of the situation without having to do anything for it. In short and simply put, Apple spoke strongly against the decision of the European Commission and said that these are only unfounded rumors and fabrications. We will see what the verdict of the commission will be, and whether the apple company will have to pour out at least a few million dollars from the coffers.
It is quite evident that everyone is fed up with these "companies".
And it's only a matter of time...
exactly the EU is crap
That's right, it's time to get rid of the EU.
"This approach also closely relates to the payment option Apple Pay, which has been in the stomach of the European Commission for quite some time. This apple technology is the only one that enables immediate contactless payment, which is significantly faster and more efficient than those from competitors"
What lies in EK's stomach is apparently for Apple irrelevant, because he is used to such attacks. I am sick of the EC, which claims the right to regulate everything according to arbitrary criteria that go against the free market. It itself has a lot of butter on its head (e.g. subsidies francto the farmers of Ouza . . . etc.)
Those subsidies were negotiated by politicians...
In other words, if our politician negotiated it badly, it is not the EU's fault.
Typical neivni idea. What is the weight of German and French?ancan Ouzian politician compared to a Czech one when negotiating anything.
this is bullshit Apple created an ecosystem, so maybe he can decide who he lets in there and under what conditions... it's the same case as when a person builds a barracks, he also decides who is allowed to enter it and who is not...
This shit again. The EU is in financial trouble, Germany slowly failed to save Greece and Italy needs help too, so there is nowhere to take the money and they are trying to milk it AppleI would move the immigrants who brought this here into their residences and villas for those poor people who are making this up. ProShouldn't they be the ones to decide who stays home at night? We have to do that collectively...
Mno and he would probably use na na apple equipped with something other than apple pay?
Any third party app that would provide bank details?
If the EU figures out how to regulate and restrict what, then maxIt will probably turn out like this Apple restrict some services outside the US, as we have it, it should be Siri, LTE for watch, just like ECG measurement was unavailable in the EU…
And as a result, only the user feels it