The company's official YouTube channel Apple is really alive this year. The Cupertino company is not idle and is publishing tutorials, advertisements, and videos on it as part of the popular campaign "Shot on iPhone". The latest addition falls into the latter category – a video called "Las Cholitas Voladoras", filmed on iPhone XS and showing the women's wrestling association in Bolivia.
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"The Flying Cholitas are a women's wrestling association based in El Alto, Bolivia," the company says of the video Apple. "Their skills and creativity are an encouragement to women across Bolivia to discover pride in their culture and to express themselves artistically."
The music video was directed by Michael Johnson and Luisa Dörr, produced by Jeremy Schneier and composed by a musician named Dana Buoy. In addition to the iPhone XS, the Freefly Movi Cinema robot, additional Moment and Canon EF lenses and a Beastgrip adapter were used to shoot the video.
Apple often uses his campaigns "Shot on iPhone" to present the specifics of other cultures. While in this case it is Brazil, a few months earlier the theme of this campaign was the Chinese New Year. In addition, the Cupertino company is trying to motivate users to contribute to the campaign themselves. Some of the photos that people uploaded to social networks with the hashtag #ShotoniPhone, they got to billboards and other promotional channels of the company. You can watch a behind-the-scenes video of the filming of the clip "The Flying Cholitas" look here.
