When the company Apple in March she presented hers Apple Card, many people perceived this act as a premiere Applu in the given area. One of the benefits of the card is supposed to be quite generous cashbacks. Ken Segall, who as creative director collaborated with the company's management Apple on a number of advertising campaigns, but in his recent one blog post revealed that the rewards card system is not that new for the Cupertino company.
Steve Jobs According to Segall, he was working on a special iTunes credit card in 2004. The basic idea was to reward users for spending their money on music on iTunes. Music Store. For their purchases, customers were to earn virtual points – iPoints – with which they could then purchase additional songs or albums. To promote the cards, he wanted Apple use slogans like "Buy balloons, get an airship" or "Buy lipstick, get a kiss".
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An interesting fact is also that Apple collaborated with Master on his project in 2004card, with which (along with Goldman Sachs) he has joined again this year as part of his Apple CardHowever, according to Segall, the 2004 plan was not implemented because Apple could not agree to the required terms. Until this year, the company Apple has not launched any similar project, but has collaborated several times in the past with companies such as Barclaycard, on rewards from our own workshop for using partners' services.
New Apple Card offers its owners a two percent daily cashback when paying via Apple Pay and 1% cashback when paying with a physical card. When paying for services or products from Applu will bring Apple Card three percent cashback to its owners.
