While working under Steve Jobs was an honor for many, it was often not a walk in the park. According to Guy Kawasaki, who in the company Apple It took some time, but every second spent with Steve was worth it. Kawasaki in AppHe worked at the company from 1983 to 1987 and from 1995 to 1997. Although he had no shortage of interesting job opportunities, he considers the time spent at the Cupertino company to be the most rewarding.
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Recently, Kawasaki recalled in an interview with CNBC a funny incident from 1984 when Jobs appeared in hisancJobs didn’t bother to introduce the stranger, instead asking Kawasaki what he thought of a company called Knoware. Kawasaki had two options, he said, either to give a safe, neutral answer or simply to tell the truth, no matter how unattractive it might be.
He decided toonec for the second variantu and frankly told Jobs that Knoware's products were "average, boring, and simple." As soon as he finished speaking, he declared Steve Jobs:"I'd like to introduce the Headmaster of Knoware, Archie McGill". Kawasaki shook hands with a surprised McGill, after which Jobs reportedly turned to McGill, saying:can you see That's what I told you". Kawasaki later stated that if he had opted for a diplomatic response, Jobs would have been able to fire him for incompetence.
According to Kawasaki, they had to employancand the Macintosh division had to prove to their boss every day that they were truly the right people for the job, or they would be fired. Jobs demanded precision and information at all times. "I wouldn't trade a job with Jobs for any other job I've ever had,Kawasaki confided, adding that he was not aware of anyone in the Macintosh division who would say otherwise. At the end of the interview for CNBC, he recommended three things to people:
- Tell the truth.
- The smarter the other person is, the more they will demand the truth.
- Honesty is not only better, but also easier than lying.
