About a week ago we learned that Apple Watch still reign supreme in smartwatch sales. Their share is even 41%, which is a real success. But with that came some bad news about the models that customers are buying. They sell much more Apple Watch Series 1 compared to Series 3. In fact, 9 out of 10 customers decided to do so last quarter. Today, IDC, which focused more on classic fitness bracelets, is presenting its analytical data.
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Their report takes into account the more developed markets of North America, Japan and Western Europe. Here, there was a year-on-year decrease in sales of fitness bracelets by 6,3%, which is not surprising. The huge popularity of smartwatches is responsible for the lower demand in the field of fitness bracelets. Especially in developed countries, there is a large shift of customers from simple bracelets to much more sophisticated watches, which usually offer more functions.
The shape of the upcoming model Apple Watch we already know the iPhone thanks to leaked photos:
The reason? According to researchers, it's quite simple. People simply nestThey want to find out the number of steps they took per day, but they are interested in many more tools, such as health and diagnostic tools, which are currently Apple Watch offers. In addition, the connection to telecommunication services is another plus of watches compared to bracelets.
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The IDC report says that basic wristbands still have potential customers, especially in the developing markets of Africa and Latin America, but in developed markets, customers simply demand more.
