The six-month wait is almost over. Tomorrow, couriers in the US, Australia and the UK will deliver their pre-ordered iPhones to the first customers. HomePods, whereby Apple will de facto start official sales. However, how will the apple speaker perform in them? This is precisely the question British analysts at Kantar tried to answer.
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Analysts found in their research that customers using Apple Music are roughly nine times more likely to make a purchase HomeI will decide. But there is nothing to be surprised about. HomeThe Pod stands out mainly for its high-quality sound, which you can get most easily through it. Apple MusicBut of course, this is paid and therefore uninteresting for many customers.
In addition to the greater interest of subscribers Apple Music analysts also found that it is about HomeAmong the British, there is a much lower interest compared to competing speakers. The survey revealed that while there is a HomeAbout 130 Britons are interested in a competitive Amazon An incredible 500 Britons were interested in the Echo at the time of its release. Even this fact may not be a complete surprise to many. Amazon Echo is opposite HomeIt's a lot cheaper and, most importantly, its "smart" features are much more interesting. Siri It is quite limited and doesn't offer much compared to Alexa or Google Assistant.
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Waiting was a road to hell
Unfortunately, the bad news doesn't end there. On sales HomeThe Pod is probably also affected by the long time that passed between its introduction and the start of sales. Competing companies have been unable to compete for more than half a year, when we were on the market. HomePod has managed to push its speakers into many households, including Apple's, of course. At the moment, around 13% of British subscribers have a competing smart speaker at home. Apple Music and therefore their purchasing power cannot be relied upon. HomePod will have a really tough road ahead of him.
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It is difficult to say at this point whether analysts' concerns are justified and whether similar scenarios are also occurring in the markets in the US and Australia. However, if Appsales HomeIf Pods fails, it will certainly be a very hard blow for him. The smart speaker market has been growing enormously in recent years, and missing the train is tantamount to big losses that may be regretted in the future when creating other projects.
Source: 9to5mac
