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About the fact that Apple tries to provide its customers with the greatest possible comfort through multimedia content on iTunes and Apple Music, there can be little doubt. The Apple company would like to continue this trend in the future and enrich its film offering with the biggest blockbusters in 4K resolution. This is precisely the resolution that the new 4K should support. Apple TV, which should debut on September 12th at the fall conference. It is therefore logical that it is necessary to provide sufficiently high-quality content for this new feature.

Apple of course, he already started taking steps some time ago that would ensure enough content. For example, he made great efforts in negotiations with various film studios from Hollywood, with whom he wanted to negotiate the best possible conditions for the distribution of films on iTunes. However, according to the latest information, this is not going so well.

Hollywood studios value their works miniat about twenty-five to thirty dollars, but the Apple company is offering five dollars less, equal to twenty. To this amount is added Apple leaned mainly because it already offers some films in high quality. Preserving this margin would logically be the most acceptable solution for both Apple, as well as for its customers. However, it is difficult to say whether this idea will be fulfilled.

 

New generation concept Apple TV:

 

Finding a match is extremely important

Apple would need to conclude this agreement from one simple point of view. ProThings on iTunes are not as good as Apple itself imagines, and the introduction of 4K movies at a fairly affordable price could reverse the stagnation of this industry. However, is this step justified, considering that many competing companies and devices already support 4K without any problems? It's hard to say.

But what would AppAnother agreement that would have guaranteed the likely success of the film was that it would have released digital films just a few weeks after they were released in cinemas, allowing users to enjoy the latest releases from the cinema from the comfort of their own homes. in about 17 days, which would be a big attraction for many of them. Even here, however, for now Apple he did not find a common language with film companies.

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Source: wsj

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