Company Apple announced today that its educational programs "Today at Apple” is expanding to all of its 495 retail branches Apple Store worldwide. The program will be expanded in May this year.
"Today at Apple" will offer a program consisting of more than sixty different meetings focused on creative skills. Meetings that have been offered free of charge by the flagship retail store since last year Applu at Union Square in San Francisku, they will cover topics such as photography, videography, music, programming, art and design.
"In everyone's heart Apple Storu's desire is to educate and inspire the communities we serve," said Angela Ahrendts, the company's senior vice president of retail Apple. "‚Today at Apple' is one of the ways we develop our expertise to better serve local customers and businesses. We create a modern city square where everyone is welcome in a space where the best of Apple to connect with each other, discover a new passion or take a skill to the next level. We think it will be a fun and educational experience for everyone who joins.”
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The instructors for a number of sessions will be Creative Prowith which Apple he describes as the "liberal arts equivalent" of his technical "Geniuses". According to the company Apple world artists, photographers and musicians will teach in selected cities. The expertise of the lessons will range from "basic" and "how to" to professional level programs.
"Today at Apple" will cater to all skill levels and ages. Special programs, such as Teacher Tuesday and Kids Hour, will be geared specifically toward families or educators. Other lessons will focus on professional software like Final Cut Pro X and Logic Pro X, or for programming in the application Swift Playgrounds for iPad.
On Teacher Tuesday, teachers and educators will learn new ways to bring technology into the classroom. Aspiring programmers of all ages will learn how to program in the language Swift, i.e. programming language Appfor iOS and Mac applications. Families will also be able to participate in weekend programs where they can learn everything from music making to robot programming.
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Every Apple Store should get special large displays for lessons within the "Today at Apple", each store will see the renewal of the meeting area and sound system. Apple has already renovated dozens of existing retail stores and dozens more will follow in the near future. The renovation of the stores is taking place under the leadership of Angela Ahrendts, who previously held a senior position at Burberry. According to her, it would Apple Stores should not be just forstoremk shopping, but also a place where communities will gather.
"A number of large online companies have announced that they are opening stores. Amazon invests in stores. Google invests in stores. … Starbucks figured that out, you know? To be a meeting place. 'Meet me at Starbucks,'" Ahrendts says. "And, you know, I told the teams, I'll know I've done a really, really good job when the next generation—Gen Z—says, 'Meet me at Applu'. 'Do you know what will happen today in App"What's going on?"
Source: MacRumors
