Commercial message: Of course you all know who Ayrton Senna was, but we will remind you for the younger generations. Ayrton Senna was a man who was willing not only to overcome set limits, but to create new ones. He is one of the legends of motorsport. He started racing at the age of thirteen, starting in 1984 in Formula 1 and winning the title of world champion three times. His stunning career was ended by a tragic accident at the San Marino GP in Imola in 1994, when he lost control of the car and crashed into a concrete wall at breakneck speed.
Almost every brand sewscarEvery watch brand has its ambassadors. It is an indispensable part of marketing and the TAGHeuer brand was one of the pioneers of this strategy. Pro Personally, at the age of seventeen, the name Ayrton Senna also meant my first awareness of the TAGHeuer brand, which I saw on his F1 cars.
From 1988 until that tragic year 1994, the TAGHeuer brand linked its marketing strategy with his name. The current name of the TAGHeuer campaign "Don't Crack Under Pressure" - not only this phrase characterizes the nature of A. Senna. He was one of those men who never succumbed to pressure. Anyone who knew his driving skills knows what we are talking about.
In 2015, this watchmaking manufacturer presented a special edition of its watches at the Basel fair. Carrera chronograph Senna Edition and we are one of the first to hold this great watch in our hands at the beginning of 2016. It is a truly beautiful, distinctive watch that draws attention to the details in orange, which underlines the sporty design of the watch. That this is a watch associated with motor racing is evident from the look of the "TIR" strap - the black rubber strap is equipped with a black titanium folding clasp with a safety clasp. The 44 mm case size is very popular, it is a larger watch, but very comfortable. The case is made of lightweight titanium with a black Titan finish Carbidu. The fixed bezel with tachymeter is marked with white SENNA lettering and the "S" logo, which also appears on the dial. The Swiss made TAG Heuer Calibre 16 movement with a power reserve of 42 hours ensures the accuracy of the movement. The lower case of the watch is again decorated with SENNA. Water resistance is standard for the entire collection Carrera 100 m. Learn more right here.
We therefore have the honor to offer a beautiful luxury watch that will not only be a decoration, but also a convenient helper for time orientation. I'll just remind you that this is not a re-edition of the historical watch worn by the famous competitor, but a novelty that has become a special edition. The original watch differed significantly, briefly I will only mention the color combination with yellow gilding. Vlastimil Nesvadba
SENNA SPECIAL EDITION offers a model Carrera also in a steel version with an anthracite dial or in the Formula 1 collection two models with quartz movements. All three of these other pieces have the steel LINK movement, which is already well known and popular with TAG Heuer.
- Tagheuer CarYou can purchase the rera chronograph Senna Edition directly here.
They are really beautiful, but the price is about 3000 euros